Vimto Bon bons remix

Tangerine’s Vimto bon bons are back with a new twist

June 9, 2017, 11:15 am

Tangerine Confectionery, the creator of a wide range of much-loved retro confectionery lines, is continuing to bring exciting new flavours to consumers as it launches its latest addition to the Vimto range: Vimto Remix Bon Bons.

The Vimto Remix sub-brand was first launched in 2016 with a unique flavour combination of three fruits, ‘Mango, Strawberry & Pineapple’, following extensive research that demonstrated consumers’ enthusiasm to try new flavour combinations and more indescribable Vimto tastes.

Available in a 165g £1 price marked pack, the new Vimto Remix Bon Bons, offer a mix of both fizzy and chewy bon bons in each pack in the signature mango, strawberry and pineapple remix flavours with the added secret Vimto taste.

Vimto Bon Bons are the Vimto brand’s number one selling confectionery SKU, with bon bons growing at 4.4% year on year with an estimated £8.3m market value*.

Vimto is a £73.2m** brand with 10 years of consecutive growth, and the new Vimto Remix drinks sales are projected to be worth £4.3m*.

Vimto Bon bons remix
Vimto Bon bons remix

Russell Tanner, head of marketing at Tangerine Confectionery, says:

“This latest Vimto launch is a brand new take on the classic flavour which people know and love and offers consumers an innovative taste experience.

“This extension of the Vimto range is bringing excitement to the category with the combination of the unique Vimto Remix flavour and the mix of fizzy and chewy Bon Bons in one bag.”

Vimto Remix Bon Bons will be available in independent retailers from June 2017.

*IRI Data to 26.03.17
* *Nielsen Value Sales, Total Coverage MAT 25.03.17

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