Pip & Nut announces the launch of four new flavours; a Limited Edition Chocolate Coconut Hazelnut Butter, Crunchy Peanut Butter and Crunchy Almond Butter all launching at 340 Sainsbury’s stores on 5th June, plus a Honey Almond Butter. All new variants will also launch at Ocado.com and Wholefoods this June.
The new additions bring the Pip & Nut portfolio to eight, with the Crunchy Maple Peanut Limited Edition also becoming a permanent line due to the product’s soaring popularity. As with the existing range, the new nut butters feature only the highest quality natural ingredients, with absolutely no refined sugars or palm oil, and are packed with protein and a great source of natural energy.
The launches follow a phenomenal start to 2017 for the all-natural nut butter brand, whose Founder Pippa Murray, launched her debut cookbook in January.
The brand is now on track to turnover in excess of £6m this year, an increase of 100% year on year, as the category continues to explode.
Pippa Murray, Founders, says: “We are always looking to excite our customers with new and innovative flavour combinations and to bring a sense of fun to the nut butter category. We believe our new chocolate variant delivers just that. The success of our Limited Edition Crunchy Maple Peanut flavour also illustrated to us that our consumers have a real appetite for crunchy variants, so we are thrilled to be tripling our crunchy range, with these launches.”
The Limited Edition Chocolate Coconut Hazelnut Butter (RRP. £3.95), Crunchy Peanut Butter (RRP. £2.30) and Crunchy Almond Butter (RRP. £3.95) launch at Sainsbury’s, Whole Foods and Ocado.com in June.
Honey Almond Butter (RRP. £3.95) launches at Whole Foods and Ocado.com in June.