Founder of The Real Basmati Rice Co. and now The Real Coffee Bean Co., Shahid Mehdi, along with friends and partners Christopher Birdseye and Mustafa Razack, aims to do for coffee what he has done for rice: share the passion of the farmers he works with and use natural, age traditional methods of farming that have been passed down from generation to generation, to yield a superior tasting coffee.
The Real Coffee Bean Co. works with farmers from small holding farms as well as cooperatives, all of whom share the same philosophy centered around using less machinery in favour of more manual labour to harvest the coffee beans.
By doing this they help create jobs in the local community and are kinder to the environment. Once harvested, the coffee beans are sun-dried (instead of machine dried which is commonplace) in order to bring out the natural flavour and individual taste characteristics of the bean.
Co-Founder Shahid Mehdi comments: ‘Like with our rice, our new Fairtrade coffee business is centered around sustainability, obsessive care, dedication and passion.
‘We are proud to introduce three flavours of coffee: Brazilian, Colombian and our own House Blend which brings you the best of Brazil, with Central America and Ethiopia (Sidamo) added to the mix.’
Brazilian Coffee: 100% single origin. Medium roast. High notes of peanut and chocolate with a smooth, medium body. Milk develops the flavour into tones of caramel.
Colombian Coffee: 100% single origin. Medium roasted to produce a full, nutty flavour. Low acidity, toffee and butterscotch notes develop with milk.
House Blend: Full bodied and full of flavour. Rich deep cocoa balanced by some sweet caramel notes and subtle roasted hazelnuts in the background. A smooth and creamy mouth feel with a long syrupy finish.
More coffees will be added to the range soon.
RRP £5.75 for a 200g ground bag, available to purchase by mail order: www.therealcoffeebeanco.com
All packaging is 100% recyclable.
1kg trade-sized bags of whole coffee beans are also available.