Butterkist happy project

Happy place project amplifies Butterkist rebrand

June 23, 2017, 6:00 pm

Butterkist, the nation’s favourite popcorn brand*, hosted an evening of happiness and wellbeing following an extensive survey** into the nation’s happiness as part of its recent rebranding campaign.

The latest from Butterkist comes as part of the brand’s multi-channel marketing campaign in order to promote the launch of its new packaging and rebranded logo which arrived on shelves in February, followed closely by a six-week advertising campaign in March with a £3m investment.

Featuring positive psychology expert and doctor of happiness, Andy Cope, the evening was designed to unlock the secrets of the nation’s ‘happy place’ while showcasing the new logo and rebranded Butterkist packaging.

The event attracted a host of journalists, key bloggers and influencers as part of the wider rebranding campaign to secure news generation, presence on social channels as part of the brands ongoing blogger programme, resulting in excellent social engagement reaching approximately 215,210 unique users.

The Butterkist Happy Place Project event came about following the findings of a survey, commissioned by Butterkist, into the happiness of people across the country, which achieved extension national coverage across 28 publications.

It found that the average adult feels genuine happiness up to eight times in a typical week, with nearly two thirds of Brits claiming they are generally happy on a day to day basis.

Butterkist happy project
Butterkist happy project, Dr Andy Cope

The typical Brit also rates themselves as a seven out of ten when it comes to overall happiness, and cuddling with their other half came out on top as the nation’s favourite place to be.

Anjna Mistry, brand manager at Butterkist, said: “Our Happy Place Project has demonstrated the importance of happiness and wellbeing, and provided some expert insight into the topic for those who attended and for those reading the findings of our poll.

“Sharing moments and togetherness is everything that the Butterkist brand is about, so it’s fantastic to see that time spent with loved ones is also one of the nation’s favourite things too.”


* IRI Data to 23rd April 2017
** Survey of 1500 UK Adults

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