The exciting new children’s snack brand Googly Fruit announced their first bricks and mortar listing, with a Superdrug launch this summer.
The brand, currently available in Ocado, look to put the ‘fun back into snacking’ for children by providing a range of products that are not only healthy and tasty, but place fun and learning at the centre of their brand ethos.
There are three distinct product groups.
Googly Fruit Crunchy Puffs offer an alternative to crisps, in the form of air puffed bites. Googly Fruit Made Crunchy are made from 100% fruit, which has been freeze-dried to turn them into delicious crispy fruit bites. Googly Fruit Squeezy Pouches, like the other products in the range, are free from added flavourings and preservatives. They contain one of a child’s five a day, and include both fruit and veg in super handy and (almost) spill free pouches, ideal for on-the-go.
The snack flavours have been carefully formulated so that they are never too strong, appealing to young pallets, and the size of the individual pieces are ideal for small hands and teeth.
In addition, the branding is designed to help make the ingredients more relatable to creative minds, featuring the likes of Carl Carrot, Pippa Pumpkin and Bella Blueberry. On their website, consumers could find a host of fun activities starring the characters, such as printable colour-me-in sheets and spot the difference, alongside Mission Googly Eyes and Googly TV.
Having supported their Ocado launch with a social media campaign, the brand has received rave reviews from parents, not only for their unique flavours and ability to ‘hide’ vegetables in delicious and innovative snacks, but also for their ability to make fruit and veg a little more fun.
“They loved all the flavours, I was really surprised because if I offer them Sweet Potato for dinner they are not interested. It’s amazing what power these squeezy pouches have!” @mummyconstant
“…we were given some googly eyes to add to our fruit & vegetables – to make them more fun! My daughter really enjoyed giving her Olivia Orange and Alfie Apple a little face each before building them into a tower!” @superbusymum
To coincide with their high-street launch, the brand is launching an in-print PR campaign, which they hope will well and truly put Suzie Strawberry, Bob Banana and Carl Carrot in the spotlight, helping support Superdrug sales and encouraging other retailers to follow their lead.