The UK’s leading home baking brand, Dr. Oetker, is re-launching its range of Food Colour Gels with even stronger, even brighter colours.
Extra Strong Food Colour Gels (MRRP £1.29) include red, blue, pink, yellow, green, violet, black and orange and can be used to create a range of shades from pastel to bold.
Perfect for home bakers who want their creations to stand out from the crowd, the range produces beautiful, consistent colours in sponges and all icing types.
With the increasingly popularity of rainbow cakes and unicorn food, the colours suit a variety of recipes and baking occasions.
The new tube has increased in size from 10g to 15g, and strengthened its formula, with three times more colour per tube, making it the strongest formula for gels within the grocery market. As opposed to liquid colours, gel colours are bake stable and achieve bright and consistent results in all applications including sponges.
Jan McKee, Executive Head of Marketing at Dr. Oetker UK, said: “Colourful baking is a huge trend for 2017 and we’ve listened to consumer feedback to produce a range of colours that will deliver even stronger results for home bakers.
“Extra Strong Food Colour Gels will feature in some of our upcoming challenges on the ‘We Bake’ community, so we hope to start seeing great feedback on the product from users.”
Extra Strong Food Colour Gels are available for independent and major retailers from June 2017.