Tyrrells, the premium English snack brand is taking on the summer snacking season as it extends its Poshcorn range with a new ‘Glamping’ inspired flavour: Toasted Marshmallow. Launched now, into COOP stores nationwide, the new variant is available in sharing sized packs until September.
A marriage of sweet, creamy marshmallows and deep, smoky woodfire, Tyrrells Toasted Marshmallow Poshcorn captures the taste of a British campfire favourite.
With the popcorn market still enjoying strong growth, at 15% YOY* Tyrrells is drawing on British summer-time nostalgia to appeal to its premium audience.
Cath White, Marketing Manager for Tyrrells Poshcorn, commented: “As a nation, we are spending more money than ever on posh camping, or ‘Glamping’ as it’s more commonly known. Happy times (come rain or shine) with friends or family, often involving a sit around the camp-fire toasting marshmallows. Our Poshcorn is the perfect carrier for this most nostalgic of flavours. Our leaning as a nation is overwhelmingly towards sweet flavoured popcorn, so we felt this seasonal variant delivers a smoky twist on a sweet flavour as well as a nod towards an increasingly favoured past-time amongst our ABC1 premium shoppers”.
Popped in small batches at Tyrrells Court Farm in Herefordshire, using gold standard kerrnels, Tyrrells Toasted Marshmallow Poshcorn is available from COOP stores for a limited time only in 75g sharing bags (RRP £1.59).
Besides the addition of its Poshcorn range, Tyrrells is extending its Mixed Root Vegetable range with the launch of Maple Veg crisps, bringing innovation to the vegetable crisps category. Launched into Tesco, Sainsbury’s, Waitrose, the new Maple Veg offering is a colourful union of earthy beetroots, sweet potatoes and parsnips, with the inclusion of a dash of maple syrup and a pinch of salt.
Tyrrells prides itself on developing new and innovative seasonings and with this latest launch, confirms its place as the brand leader within the vegetable crisps category.
Building on the trend for ‘sweet and savoury’, the distinctive sweet taste of the Canadian Maple perfectly compliments the rich savoury notes of the mixed root veg crisps, offering a delightfully sweet twist to the market leading Tyrrells Mixed Root Veg Crisp line.
Tyrrells commented: “The new Maple Veg launch is part of a larger Vegetable crisps redevelopment we are currently undergoing at Tyrrells and will affirm our reputation as the brand leader in the vegetable crisps sector. Our insight from a range of food research sources confirms that Maple is in vogue as a popular sweet seasoning. It compliments our veg mix perfectly and will hopefully grow to be as popular as it’s simply-salted cousin”.
The new Maple Veg crisps are made from carefully selected vegetables and hand-cooked in sunflower oil. They join a broad Tyrrells root vegetable crisp family – which currently includes: Beetroot, Parsnip & Carrot Crisps with Sea Salt, Parsnip Crisps with Black Pepper & Sea Salt, Beetroot Crisps with Sea Salt and Crinkly Mixed Root Veg with Rosemary & Garlic.
The new Maple Veg crisps are available in Waitrose with a RRP of £2.99 for sharing bags (150g) and £1 for impulse bags (40g).