Jimmy’s Iced Coffee, the family owned range of ready-to-drink iced coffees, is launching a brand-new Dairy Free flavour in selected Waitrose, Sainsbury’s and Whole Foods stores in the Spring.
Made with oat milk, this is the first time the Bournemouth based brand has made a dairy free alternative, tapping into the growing free from market which is set to be worth £1bn by 2018.
To support the launch of the new line, Jimmy’s Iced Coffee will be taking over the window display at Whole Foods in South Kensington. For five weeks from the 31st May, Jimmy and the crew will be there sampling the newest edition to the all-star line-up.
The new variety comes hot on the heels of the popular Christmas Gingerbread limited edition, and comes in an eye-catching green carton. The packaging has been redesigned with shelf-presence in mind, with the colour bands corresponding to each flavour; the colour at the base of the cartons is now mirrored on the neck.
Founder Jimmy Cregan said: “People contact me all the time on social asking for a dairy free version so we had to make them one. It’s really rad that the people who are dairy intolerant now have the opportunity to come and join our party.”
Dairy Free is amongst good company in the Jimmy’s Iced Coffee family, sitting alongside Original, Skinny, Mocha and the 1 litre Original. The new product lands in supermarkets in Spring 2017 with an RRP of £1.59 for a 330ml carton.
Stocked by Sainsbury’s, Tesco, Waitrose and Wholefoods.
For full stockist details, please visit www.jimmysicedcoffee.com.
1 Nielsen predict the Free From market will be worth £1bn by 2018