Market leading salad brand, Florette, has launched its new slaws range as part of its ongoing commitment to innovation.
Continuing to be led by consumer insight and taking inspiration from flavour and behavioural trends, Florette has developed two flavour combinations – a Yoghurt and Mint Slaw and a Thai Sweet Chilli Slaw.
Each slaw mix includes freshly prepared vegetables and a sachet of dressing. Once the ingredients have been combined, the slaws make the perfect low calorie accompaniment to barbeques or as a delicious sandwich or wrap filling.
The new slaws range includes the following flavour combinations:
Yoghurt & Mint Slaw
Pink cabbage, red cabbage, beetroot, kohlrabi and red onion with a sachet of fragrant yogurt and mint dressing.
Thai Sweet Chilli Slaw
Pink cabbage, carrot, kohlrabi, red onion, coriander with a delicious sweet chilli dressing.
Rebecca Walker, Brand Manager at Florette comments: “Our insight found that consumers are continually on the lookout for tasty new options that are fresh, convenient and nutritious – and our slaws range ticks every box. During the development stage we took inspiration from street food’s move into mainstream foodservice which has been setting new expectations for slaws with consumers.
“For consumers with a hectic lifestyle, buying the separate ingredients and making a slaw at home can be time consuming. Our new slaws mixes take away the hassle and are easy to use, making it a great way to add delicious flavour and texture to your meals.”
Rebecca added: “Our expansion into the slaw market is part of our ongoing strategy to diversify our product range through innovation, ensuring that consumers remain engaged with the prepared salad category.”
Florette produces a comprehensive range of fresh quality products attracting around nine million shoppers a year, with a staggering two bags of Florette Crispy sold every second during the summer months.
Florette’s Yoghurt & Mint and Thai Sweet Chilli Slaw Mixes are available now at Ocado, Morrison’s Online, Sainsbury’s and Amazon Fresh.