Drink Me Chai is launching the first ever sugar and dairy free Chai Latte after more than two years of research to develop a great tasting recipe.
The new Chai Latte – launching in Tesco in July – has been developed to perfectly meet the demand for lower sugar alternatives in this fast growing category.
Amanda Hamilton, founder of this unique brand, is delighted to launch the first ever sugar free Chai Latte.
She says: “We are so excited about the launch of this naturally sugar and non-dairy version of our popular spiced Chai Latte. It is a world first. Most sugar free Chai Lattes use artificial sweeteners but we have used a blend of Stevia and natural flavourings combined with our award winning spice blend to produce a delicious guilt free drink that can be enjoyed with milk or a dairy substitute”.
The launch of the sugar free Chai Latte is perfectly timed to co-ordinate with the social media campaign ‘Raising Chaibrows’ which is introducing the innova
tive drinks to new audiences across the UK.
Amanda continues: “Our target audience is very engaged with our brand through our social media channels. ‘Raising Chai Brows’ – where we film or photograph people’s first reaction to our delicious drinks and then share these with our fans – was inspired by my first memories of people literally raising their eyebrows with surprise at how good our drinks taste when I used to sell my Chai from a Tuk Tuk outside Lewisham station.”
The 200 gram tubs launch in Tesco in July and retail at £2.28.
The new packaging for the rest of the range of the 250 g tubs uses vibrant colours and images that reflect the drink’s Indian heritage, authentic taste and premium price point.
The close relationship with educational charity Pratham UK continues, with a percentage from each sale donated to improving child literacy in India.