belVita Breakfast Duo Crunch Choc Hazelnut

A new dynamic duo for the breakfast biscuits market

May 18, 2017, 8:30 am

The UK’s number one healthy biscuit[1] is adding another duo to its range with the launch of belVita Duo Crunch Chocolate Hazelnut.

Available now, packs of the new Duo Crunch variant contain two crunchy biscuits made with wholegrain cereals with a delicious chocolate and hazelnut filling.

Since launch, belVita Breakfast has lead the segment by expanding into new formats that satisfy consumer need states and is now worth £79 million[2], currently showing +11 per cent growth[3]. The success of belVita has been driven by continued innovation and investment in the brand. Its last innovation, belVita Soft Bakes, which was launched in 2015, has been one of its best NPDs to date, already worth £16.5m[4].

belVita Breakfast Duo Crunch Choc Hazelnut
belVita Breakfast Duo Crunch Choc HazelnutU

Daniel Kessler, Senior Brand Manager for belVita, said: “Mondelēz International is committed to investment in NPD and each new product has a distinct purpose to bring new consumers to the belVita brand. belVita Duo Crunch Chocolate Hazelnut is the next step in this journey with a new taste and textural experience.

“From other belVita platforms we have in the UK, chocolate is the most popular flavour so we were keen to introduce it into the Duo Crunch range. This flavour is the number one SKU in our Duo Crunch range in France so we’re confident that it’s going to be a hit in the UK as well – for retailers and consumers alike!”

BelVita Duo Crunch Chocolate Hazelnut, 253g (Multipack of five), Case size: 8, RRP[9]: £2.79

[1] The Nielsen Company, Total Value MAT to w/e 28.01.17
[2] The Nielsen Company, Total Value MAT 24.12.2016
[3] The Nielsen Company, Total Value MAT 24.12.2016
[4] The Nielsen Company, Total Value MAT to w/e 28.01.17
[9] Prices are recommended only. Retailers are free to set their own prices.

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