Walkers 3D Gingerbread men

Walkers shortbread unveils new 3-D range

April 20, 2017, 4:00 pm

Walkers Shortbread is expanding its extensive product portfolio with the launch of an innovative new 3-D Carton Miniature Shortbread range. With a long-established offering of iconic novelty and gifting options, the new selection of Miniature Shortbread is an exemplary representation of the long-standing baking heritage accustomed to Walkers Shortbread, purveyors of The World’s Finest Shortbread.

Walkers 3D Scottie Dog Shortbread
Walkers Mini Scottie Dog Shortbread

Kick-starting spring with continued development and innovation, the launch includes three variants to meet the rising popularity and strong consumer demand for increased social snacking occasions.

The new Walkers 3-D Mini Shortbread range is available in 150g cartons and includes:

  • Mini Gingerbread Men – Crisp and Slightly Spicy Mini Gingerbread Men
  • Mini Shortbread Fingers – Traditional Pure Butter Mini Shortbread Fingers
  • Mini Scottie Dog Shortbread – Iconic Pure Butter Mini Scottie Dog Shortbread

Paying homage to Walkers Shortbread’s heritage and Scottish provenance, the three-dimensional cartons feature the instantly recognisable tartan finish and stand-out frontal figure to offer a product which suits gifting opportunities across a broad customer base.

Walkers 3D shortbread fingers
Walkers Mini shortbread fingers

Jim Walker comments ‘The Walkers brand is continuously developing product ranges to provide our loyal customers with quality offerings to suit growing demand across certain categories. Over recent years, we have seen an increase in popularity for social snacking products and, combined with the continued momentum for items to suit various gifting occasions, Walkers Shortbread is excited to officially launch the new range of 3-D Mini cartons’.

The new shortbread miniatures are baked to traditional methods in Aberlour and made entirely from British wheat and the finest ingredients; containing no artificial colours, flavourings or preservatives.

The Walkers Shortbread 3-D cartons are priced from £2.40 per pack, £21.60 per case and are available to buy online at: www.walkersshortbread.com



Related articles

< back to news


Join our mailing list and we'll update you with the latest news within food and drink and keep you up to speed with what's being planned for our industry-leading events:

Read our privacy policy.

Thank you for subscribing