Soffle's chips

Soffle’s pitta chips secures first national listing with Ocado

April 12, 2017, 12:06 pm
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All natural pitta chip brand, Soffle’s, will be available nationwide for the first time this March when it launches with Ocado.com.  The retailer will be taking four products from the range; Spring Onion & Italian Cheese (60g and 165g share bags); Chilli & Garlic Mild (60g) and Rosemary & Thyme (165g share bag).

The listing is a significant development for the brand, whose pitta chips feature only fresh and 100% natural ingredients.

Soffle's chips
Soffle’s chips

Founded by Sophie Harvey, Soffle’s originally launched to market in pubs and breweries, before securing listings with independents and most recently selected Waitrose stores in July 2016.

The pitta chips are positioned as the ideal dip accompaniment, perfect for parties and picnics, as well as being great partner to beer.  The fresh ingredients, from Italian cheese to rosemary, are mixed into the dough before they are oven roasted with olive oil, rapeseed oil, salt and pepper.   This results in a fresh, natural and low fat pitta chip, with absolutely no additives, preservatives or powdered flavourings.

Sophie Harvey, Founder, says, “It’s such an exciting start to 2017 for Soffle’s Pitta Chips and I’m thrilled that consumers nationwide will now be able to try the range.  We believe our delicious, 100% natural products bring something unique to the snacking category and make a great low-fat alternative to traditional crisps.  We look forward to a successful year ahead.”

Soffle’s Pitta Chips launch at Ocado.com in March 2017.  RRP. £1.00, 60g, £2.19, 165g

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