Stork, the leading baking brand from Unilever UK, is using its experience in the baking category to launch into the cake ready mix sector with Ready to Bake. This first of its kind range of chilled liquid cupcake ready mixes includes three variants – chocolate, lemon and classic – and are a convenient option for consumers who are without the time, skills or confidence to bake.
Available now, the Ready to Bake Cupcake Ready Mix requires no added ingredients and can be poured straight into cupcake cases, creating up to ten quality cakes in 30 minutes, leaving behind no mess or no washing up. The range offers a fresh and quality alternative to dry mixes in the category and is set to bring excitement and disruption to the chilled aisle.
Pedro Costa, brand manager for Stork at Unilever UK, said: “We know that lots of people enjoy baking with 41% doing just that every fortnight, but for some consumers time and experience are often barriers. This unique range is designed to help them make delicious cupcakes, straight from the packet with no additional ingredients and minimal effort, leaving them with more time for the fun part – decorating and tasting.”
The Ready to Bake Cupcake Ready Mix range comes in brightly coloured pouches, designed to provide optimum stand out on-shelf. The packaging features the product’s USPs, images of a finished cupcake and instructions.