Dole snacks

Dole celebrates the wonder of nature with new UK advertising campaign

April 10, 2017, 2:00 pm

Dole Packaged Foods Europe announced it will be airing its first-ever TV campaign to support the launch of the brand’s new frozen fruit range.

The new advertising celebrates the journey of fruit, taking in the wonder of nature, the tender growth of fruit, the crisp precision of Dole freezing it at the peak of ripeness and the convenience of consumers using it to make nutritious snacks and smoothies.

Developed with independent London ad-agency 101, the creative has been designed to reflect Dole’s rich heritage and 100 years’ experience of growing, picking and packing fruit.

Directed by Noah Harris and produced by BlinkInk, the TV creative uses a blend of model making, animation, stop-motion, and in-camera special effects which combine to show the evolution of nature and journey of Dole’s new frozen range.

Dole snacks
Dole snacks

James Watson, Dole Packaged Foods Europe Marketing Director commented: “The new Dole frozen fruit range has been developed to meet consumers’ need to find convenient ways to get more fruit into their lives.  This new advertising clearly communicates that our high quality, perfectly ripe frozen fruit is ideal for making your own smoothies.”

The 30 second film is aired from 23rd March across TV and online.

The DOLE® Frozen Fruit range contains 100% high quality, perfectly ripe fruit which is handpicked and frozen within hours, meaning it is never out of season. The handy resealable packs make them ideal for smoothies as well as breakfast toppings, for cooking and in baking. They are available in six different varieties – raspberries, Tropical Gold® pineapple chunks, blueberries, sliced strawberries, triple berry and tropical mix. Dole Frozen Fruit is currently available in the freezer section from Sainsbury’s and Morrisons for RRP £2.29.


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