Leaders of the luxury ice cream herd, Ben & Jerry’s is taking things to the next level with its latest creation – Ben & Jerry’s Topped. Hitting freezers across the country in March, the new Topped flavour family is set to add a whole new layer of euphoria to the brand’s successful portfolio – as it comes with an all NEW spoonable topping.
Featuring all of the Fairtrade fun consumers expect from Ben & Jerry’s, with creamy milk from family farms, iconic chunks and the swirly-est of swirls, the new collection comes in three unique flavour combinations, all of which are topped with deliciously soft spoonable chocolate:
- Topped: Salted Caramel Brownie is the first of Ben & Jerry’s all new Topped concoctions, and features brownies from New York’s Greyston Bakery, Fairtrade chocolatey ‘ampersand’ shaped chunks & salted caramel swirls, all topped with an extra layer of love (of the soft chocolatey topping kind!) and extra chocolatey chunks thrown on top!
- Topped: Chocolate Caramel Cookie Dough takes ice cream lovers on one swirly, chunky, Fairtrade certified adventure. Made up of chocolate ice cream, caramel swirls, ‘ampersand’ shaped chocolatey chunks and Ben & Jerry’s famous cookie dough chunks, this Topped tub is lovingly finished off with a spoonable soft chocolatey topping and extra chocolatey chunks on top!
- Topped: Strawberry Swirled is perfect for those feeling fruity; combining vanilla ice cream, strawberry and marshmallow swirls, shortbread chunks, white chocolatey ‘ampersand’ shaped chunks and a white spoonable topping with extra white chocolatey chunks on top – it promises to excite the palate like no other. What’s not to love?
Ben & Jerry’s UK & Ireland Brand Manager, Christina Dunn, commented; “The Topped family is our most euphoric concoction yet… combining all of the Ben & Jerry’s euphoria fans love, with never-before-seen flavour combinations plus an all new gooey chocolatey topping. We know choosing a new ice cream flavour can be quite tough, but with this new range there is something for everyone!!”
The packaging is designed to give consumers a preview of the delicious layers of chunks, swirls and new spoonable topping inside the Ben & Jerry’s Topped tubs.
The Ben & Jerry’s Topped range has an RRP* of £5.49.
 Source: Nielsen Data. Total Coverage UK, volume sales 52 w/e 06.12.15