As protein continues to reign king with consumers Arla, the farmer-owned dairy company, is continuing to innovate within the dairy sector by extending its popular Arla Protein range with the launch of two new products – Arla Protein Pouches and Arla Protein Greens.
With the protein market now booming, the leading dairy co-operative is driving NPD to deliver innovative solutions for consumers looking for products to fuel their active lifestyles.
The new Protein Pouches see Arla tapping into the on-the-go market with 200g pouches of the yogurt based snack, designed to be consumed whilst on the move, whether that’s pre or post workout. Designed to rival popular formats such as powder protein shakes Arla Protein Pouches offer a convenient and easy to consume a protein packed snack, with 20g of protein per serving and in two delicious flavours -Strawberry and Mango.
The second innovation, Arla Protein Greens, sees the brand launch a Mango Kale and Lime flavour variant into the core range. The new, unique flavour appeals to health conscious consumers who are keen to try exciting new combinations and with all of the recent media hype around kale, it’s a natural flavour extension for the range.
All the new products in the range are protein rich, low in fat and contain no preservatives.
The Arla yogurt category, which the business first entered in 2015, more than doubled year on year in 2016 (+116%) resulting from the success of Arla skyr and Arla Protein. Arla has ambitious plans to continue this growth into 2017 and beyond with strong above the line plans and a £2m marketing spend.
The new Arla Protein products are the latest addition to the Arla portfolio which has seen significant innovation in the last two years. Arla Protein sits within Arla brand which launched in to the UK in 2015 and comprises a variety of dairy products including milk, yoghurt and cheese. Major products launched last year include Arla B.O.B, Arla Organic Farm Milk, Arla Quark and Arla Protein Cottage Cheese, adding to the already successful portfolio of Arla skyr, Protein, Cravendale and Lactofree.
They are in line with its ambitious business strategy for the Arla brand to become a household name by 2020.
Arla Protein Greens is available in Mango, Kale and Lime flavour in Asda and Tesco, RRP £1.25.
Arla Protein Pouches are available in Mango and Strawberry flavour in Tesco, RRP £1.25.
The launch of Arla Protein Greens and Arla Protein Pouches joins other products in the Arla Protein range: Arla Protein Yogurt, Arla Protein Cottage Cheese, Arla Protein Milkshakes, Arla Protein Snack Pots.