Alpro is ramping up its range of plant-based innovations specifically developed for baristas, with the launch of Alpro Almond For Professionals this summer.
The on-trend new almond offering and new-look packaging for the Alpro For Professionals range is launched in April.
Joining Soya For Professionals and Coconut For Professionals as part of a three-strong range, Almond For Professionals is set to enable baristas to tap further into the growing demand for plant- based drinks, with 14% now regularly enjoying a plant-based beverage out of home.¹
All three products have been specifically formulated to deliver excellent workability for baristas, allowing the creation of high-quality microfoam and latte art, giving customers a delicious coffee experience.
“Alpro Almond For Professionals is perfectly placed to help baristas capitalise on the growing trend for plant-based hot drinks, with the added benefit of an on-trend ingredient that is already really popular at home,” explains Vicky Upton, Head of Marketing, Alpro UK & Ireland.
“Sales of our retail almond drinks are soaring by +24.8% year on year, and we’re extremely excited that we can now bring that success to foodservice outlets who are looking to maximise the plant- based opportunity.²
“We are confident that Alpro Almond For Professionals has huge potential to drive sales in coffee shops. Consumers increasingly seek out exciting new plant-based options, and this new, specially- crafted blend gives baristas a high performance product with a subtle flavour which means they can deliver impressive coffees without compromise.
“It can be used in hot and cold drinks, from lattes, cappuccinos and hot chocolate, to iced coffees, or even as a tasty base for summer smoothies.”
The launch of Almond For Professionals comes as the full range is being given a sleek, new look from summer 2017, giving the range fantastic stand out, providing customers with the reassurance that their favourite plant-based drinks are being made with a brand they can trust and be sure to enjoy.
Alpro For Professionals is also proud to support UK Coffee Week and Project Waterfall for 2017. As the market-leader in plant-based food and drink, sustainability – both social and ecological – is extremely important. The valuable funds raised during UK coffee week will be vital in helping to bring clean water to coffee growing communities across the world.