Willie's cacao tea infusion

A pinch of something sweet from Willie’s Kitchen, designed by BrandOpus

April 20, 2017, 2:00 pm
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Global brand design agency BrandOpus has designed the identity and packaging for a new ingredients and gifting range from award-winning chocolate brand Willie’s Cacao.

The select range, including Cacao Tea Infusion; Hazelnut Chocolate Spread; Chulucanas Hot Chocolate and Cacao Nib Brandy is a collection of exclusive small batches hand-prepared by founder Willie Harcourt-Cooze, direct from his own kitchen.

Following on from the overwhelming success of his chocolate bar and chefs’ ingredients ranges, Willie has developed Willie’s Kitchen range as a way to inspire people to use chocolate in more adventurous ways.

Willie's Hazelnut chocolate spread
Willie’s Hazelnut chocolate spread

The range is available to purchase exclusively on Willie’s Cacao website.

“For Willie cacao is a way of life and he’s constantly exploring new ways in which to experience it,” says Paul Taylor, Executive Creative Director, BrandOpus. “Delivering people products direct from his own kitchen has a uniqueness about it that we wanted to communicate in the design of this range. They’ve not just been hand-picked, but hand-prepared by Willie himself.”

Willie's Hazelnut praline truffles
Willie’s cacao nib Brandy

“My new Kitchen range is designed to be the ultimate collection of everything that’s wonderful and inspiring about chocolate.” Said Willie Harcourt-Cooze, Founder Willie’s Cacao. “All handmade in my kitchen, using traditional methods and antique machines, this is the very definition of a micro-scale artisan range. The pack design needed to be as remarkable as the products themselves and BrandOpus have delivered on this again.”

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