British sweet manufacturer Swizzels, has re-launched its Easter themed range as consumers move away from traditional chocolate treats in favour of sugar confectionery alternatives over the seasonal period.
Due to demand, Swizzels has re-introduced its Easter Mix tub and Spring Selection bag for 2017. The eye-catching Easter Mix tub is filled with consumer favourites including Love Hearts, Parma Violets, Refreshers and Drumsticks. The vibrant design lends itself perfectly to an Easter-themed display that will stand out to shoppers. The tub is ideal for children’s parties or Easter egg hunts.
The Spring Selection sharing bag is also back for 2017 and is another fun product that offers some of the most-loved Swizzels sweets and lollies in a fun and seasonal bag – perfect for sharing over the Easter period.
Claire Lee, Brand Manager at Swizzels, said:
“Consumers are continually looking for alternatives to traditional chocolate products over the Easter period. Our products give them the perfect option – offering variety and value for money. The bright, seasonal designs will also stand out on shelves as shoppers look for brands they recognise.”
Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, New Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.