SUGARSIN launch extensive range to Waitrose

March 10, 2017, 10:00 am

SugarSin was born from a lifelong passion for all things sweet, with a dream to create a modern Willy Wonka Factory filled with the world’s most fabulous sweets. Founders, and sisters, Anna and Josefin have travelled the globe tasting countless varieties of sweets in a mission to create the most distinctive and delicious grown up gourmet confectionery that’s just as beautiful to look at as it is to taste.

Currently re-launching their joyously colourful, uniquely modern and irresistibly scented Covent Garden Sweet Shop (in prime position opposite the Royal Opera House), this February SugarSin launched their full range of cocktail gummies, chocolate delights and assorted fudge to Waitrose.

Co-Founder Josefin Deckel comments of the launch “We are delighted to have won our latest listing with Waitrose this February, it’s a great start to an already bustling year with our ranges being extended, our shop having had a facelift and many new products in the pipelines; Waitrose is an excellent fit for SugarSin, with our cocktail gummies already proving exceedingly popular, we are sure their shoppers will take to the brand readily.”

SugarSin gummy range

The non-alcoholic, all natural and gluten free cocktail gummy range includes the insatiably moreish Classic Prosecco and sweetly tangy Fizzy Prosecco Gummies, made with real Italian Prosecco, as well as refreshing cocktail-inspired Cuba Libre Gummies, made with the perfect blend of spiced rum and bubbly cola.

Available in beautifully presented hampers, attractive gifting jars – launched exclusively with Selfridges – and handy pouches, they are a must-have gift item year round.

Waitrose will be listing the full cocktail gummy range, including on-the-go bags, pretty pots and glass jars for gifting. In addition, they will be listing the full chocolate range which includes Caramel Almonds, Sea Salted Almonds, Chocolate Brazils and Cocoa Dusted Almonds – in pretty presentation boxes. Finally, SugarSin’s tasty, classic handmade classic All Butter Fudge and Sea Salted Fudge will also be hitting shelves around the nation.

The SugarSin range includes:

All Butter Fudge RRP £4.50 per 150g

Sea Salted Fudge RRP £4.50 per 150g

Caramel Almonds RRP £4.50 per 125g box

Chocolate Brazils RRP £4.50 per 125gbox

Cocoa Dusted Almonds RRP £4.50 per 125g box

Sea Salted Almonds RRP £4.50 per 125g box

Classic Prosecco Gummies RRP £5.95 for a 230g jar, £2.50 for a 100g pouch

Fizzy Prosecco Gummies RRP £5.95 for a 210g jar, £2.50 for a 100g pouch

Cuba Libre Gummies RRP £5.95 for a 210g jar, £2.50 for a 100g pouch

SugarSin stockists include Waitrose, Selfridges, Lakeland and John Lewis; the full range is available nationally online.



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