Spice Drops® the range of highly concentrated natural extracts of herbs and spices have been listed by Sainsbury’s, marking the brand’s first move into the core grocery multiples sector, building on success in Ocado and Wholefoods. From March Sainsbury’s will stock eight Spice Drops® varieties across 112 of its stores nationwide, including: Asafoetida, Red chilli, Paprika, Cumin Seed, Coriander Seed, Garam Masala Spices, Saffron, Turmeric.
Spice Drops® are made using natural ingredients with no artificial colourings, flavourings or preservatives and contain no added salt or sugar. They are also gluten free and suitable for vegans and vegetarians.
Sainsbury’s will be stocking Spice Drops® in their ‘World Food Aisle’ as many of the varieties are popular in Indian and Middle Eastern cooking and special promotions are planned for Ramadan and Diwali. As well as the natural link to Indian and Asian cuisine, Spice Drops® have a much broader usage appeal within all types of sauces, baking, chocolates and drinks including coffee, teas, smoothies and cocktails.
Each 5ml bottle of Spice Drops® includes a dropper to help with accurate and easy use; they are so highly concentrated that a single drop can transform a recipe by filling it with authentic flavour and aroma. Every bottle has a clear indication of the number of drops that equate to a typical measurement of the fresh ingredient, so two drops of Coriander Seed Spice Drops® is the same as ⅟₄ teaspoon of ground coriander seed, for example. Every bottle contains around 150 drops.
Spice Drops® have a shelf life of three years retaining their intense flavour to ensure consistent results, unlike dried herbs or spices which lose theirs very quickly. Thanks to the dropper they are also easy to use requiring no measuring, chopping, grating or grinding as is necessary with the fresh ingredients. The extraction process for Spice Drops®, which has been perfected over 20 years, also ensures the natural goodness of the raw ingredients is retained.
Gouri Kubair, MD for Spice Drops® said: “We are thrilled that more consumers will now be able to buy Spice Drops®. Most people who try them are won over by their convenience, quality and authenticity; this listing in Sainsbury’s will expose the brand to a much bigger audience so we hope more people will be converted!”
Spice Drops® are ethically sourced and ethically produced; the products are handmade in the factory in Kerala which is a women’s enterprise employing mainly disadvantaged women who have been marginalised due to personal circumstances. In a traditionally male dominated society, employment in the factory gives these women much needed self-confidence and independence, making a true difference to their lives.
Both amateur and professional chefs have been singing the praises of Spice Drops® including; Nigella Lawson, Tom Kerridge, Vivek Singh, Atul Kochhar, Rachel Khoo and Cyrus Todiwala.
Spice Drops® will be on sale in Sainsbury’s from March in selected stores nationwide for around £3.50 per bottle.