Ryvita is getting set to launch a brand-new look for Ryvita Thins – its popular flatbread range. Launched in 2008, the range has grown rapidly in popularity and has quickly become a household staple and snacking favourite.
Thanks to its great taste and versatility for snacking, sharing, dipping, pre-dinner entertaining and smörgåsbording, plus its variety of flavour selection, the range has become unrivalled in the flatbread category with more than 50% share of the market.
With striking block colour backgrounds divided by clean and chic lines, the vibrant packaging is designed to stand out on-shelf and help consumers easily navigate between the five delicious flavour variants in the Ryvita Thins range.
The packaging revamp and the new geometric look for the range comes ahead of the launch of a new and exciting flavour that is set to hit the shelves in May. The use of duotones, a key design trend for 2017, is both stylish and simple and has been designed to appeal to foodies who are looking for delicious and guilt-free snacks. The new packaging also sees a shift to brighter and bolder colours which further highlights the lively personality of the range. The impactful new designs come from brand design agency, Coley Porter Bell.
The new contemporary packs also deliver delicious and on-trend pairing recommendations, including:
- Caramelised Onion Flatbreads with hot, melted camembert with rosemary
- Cheddar & Cracked Black Pepper Flatbreads with spicy baba ganoush and sumac
- Sweet Chili Flatbreads with fresh pea, mint and feta dip
- Sundried Tomato Flatbreads with Moroccan carrot dip
- Multi Seed Flatbreads with traditional, tangy Mexican guacamole
Estefania Boerr, Senior Brand Manager at Ryvita, said: “Here at Ryvita we believe that snacking should be pleasurable and guilt-free, not plain and painful. This inspires us to create delicious tasting and moreish products that generate an emotional connection with the consumer. Ryvita Thins are the perfect snack for pairing with delicious dips and we hope this new, vibrant packaging and recipe suggestions excite health conscious consumers and foodies.”
Ryvita Thins are available nationwide in its Multi-Seed, Caramelised Onion, Cheddar and Cracked Black Pepper, Sweet Chilli and Sundried Tomato variants. The new pack design will be available in select stores from March, with a retail price of £1.89*.