Irish bakers, BFree were last night presented with ‘Marble Mo’, the FreeFrom Food Oscar for 2017, for their Sweet Potato Wrap.
Judges praised the wrap not only for being ‘enormously versatile, beautifully soft and pliable, a lovely warm colour and tasting delicious’ but for being free of all of the major 14 allergens. ‘A totally inclusive, totally delicious product – just what a freefrom food ought to be!’
BFree were only one of over 30 winners to be presented with their certificates by Antony Worrall Thompson before 350 guests at the Royal College of Physicians last night.
Other winners included Asda, BoojaBooja, Del Ugo pasta, Rule of Crumb from Northern Ireland, Tesco and the West Cornwall Pasty Company, with Tesco winning Retailer of the Year for the third year running. (Click here for full list.)
In celebration of the Awards 10th Anniversary Clare Marriage of Doves Farm Foods was crowned as the Awards’ Freefrom Superhero for the massive contribution that the Doves Farm flours and foods have made to the freefrom industry over the last ten years.
All guests were give a copy of an anniversary book, FreeFrom and the Awards – 10 years on, charting the rise of freefrom food through the prism of the awards.
‘It is hard to believe how far freefrom has come in the last ten years’, said Michelle Berriedale-Johnson, director of the awards. ‘No matter where you look in the food world there are now excellent freefrom equivalents to standard offerings, many of them as good, or better – and often healthier – than the originals’.
Said Antony Worrall Thompson, long term patron of the awards:
‘It is amazing how much has changed in just ten years. All credit to the poineering small producers who have followed their dreams to create wonderful freefrom foods – to the supermarkets who have backed them – and to the FreeFrom Food Awards who have encouraged and celebrated them!’