Fry's Salted Caramel ice cream

Fry’s launches indulgent artisan dairy free Ice Cream range

March 23, 2017, 12:00 pm

The Fry Family Food Company, who specialise in wholesome, plant-based foods, are taking a side-step into more indulgent territory with the launch of its Artisan Dairy-Free Ice Cream range. Originally developed in the Fry’s family kitchen, and produced in small, slowly-churned batches, the vegan-friendly ice creams are available in five on-trend and delicious flavours : Madagascan Vanilla Bean; Just Toasted Coconut; Tons Of Cookies; Salted Caramel; and Vanilla Bean Espresso. RRP £4.99 for 475ml at Ocado.

Driven by a passion for all things plant-based, Fry’s new ice cream range is made with coconut milk and combines 100% natural and luxury ingredients, minimal processing and free-from credentials to make it an enjoyable alternative to traditional ice cream. It’s also the only ice cream selection in the UK to be sweetened with agave.

Fry's ice cream salted caramel
Fry’s ice cream salted caramel

The launch meets an increasing trend for veganism, which now has over half-a-million people embracing this growing lifestyle movement[1] and has seen growth of 350% in the last ten years. It will also appeal to the increasing number of consumers avoiding, or cutting down on, dairy.

Tammy Fry Kelly, International marketing director for Fry’s Family Food, comments: “Fry’s Family Food has been making plant-based foods for over 25 years. We care about and listen to our loyal customers and knew that there was a growing demand for dairy-free ice cream. At the same time, as a family, we’d also been on a hunt for something indulgent, but without the dairy and some of the other nasties often found in non-dairy ice cream. The launch of our new range of ice creams is our solution to these problems.”

Fry’s recommends customers leaving the coconut-based ice creams to defrost a little – around 15 minutes – to reach the ultimate creamy consistency.

[1] Allergy UK Research 2016



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