BEAR Nibbles, the UK’s leading children’s’ dried fruit snacking brand, is delighted to announce a brand new sub range within its hugely popular ‘Yoyos’ brand; Super Sour Yoyos, launching exclusively into Tesco this month and rolling out across other major supermarkets nationwide in March.
Capitalising on the increasing prevalence of hugely popular sour flavours within children’s food (+44% YOY within confectionary alone) the new range will be available in three tasty recipes; Strawberry & Apple, Mango & Apple, and Blackcurrant & Apple, staying true to the brand’s commitment to 100% fruit and veg recipes, but bringing a new super sour twist with the simple addition of lemons.
With no added sugar, concentrates, preservatives or any other nonsense, the new sub range continues the brands commitment to making healthy eating fun and engaging with- exciting flavour combinations and vibrant, standout packaging to appeal to children.
Emma Howgego, Marketing Director at BEAR Nibbles says: “Children love the fun that’s associated with sour foods and have a higher natural preference towards them, witnessed by the increasing emergence of sour recipes within confectionary. As obesity and sugar consumption issues escalate, we’re more and more determined to find solutions that make healthy eating genuinely fun and accessible, and it’s been incredibly encouraging to see the reaction to our new news on yoyos.”
BEAR Super Sour Yoyos are available in three recipes; Strawberry & Apple, Mango & Apple, and Blackcurrant & Apple, each
of which count as one of your five a day and are available at an RRP of 49p (Single 20g pack) / £2.29 (Multipack 5 x 20g).