Visitors to this year’s Farm Shop and Deli will be the first to see the exclusive launch of fresh herb champions, A Little Bit Food Company’s rebranded package. Additionally, the innovative start up will be showcasing an exciting range of ambient dips and two new pasta sauces – all lovingly made in the UK.
Growing a successful brand
A Little Bit’s green fingered founder, Sophie Lane Fox, has always pioneered the use of fresh herbs in her recipe development. Featuring, dynamic flavour combinations and all natural ingredients, A Little Bit captures a freshly picked taste. The new-look packaging emphasises the brand’s horticultural heritage. Sophie explains the new designs; “When I’m not in the kitchen, I’m happiest, trowel in hand, pottering about in my garden. There is something so deliciously rewarding about harvesting your own fresh produce and I wanted to convey this in A Little Bit’s updated brand identity. Our key message is that we only ever use fresh herbs, as it makes a big impact on the final flavour. The new packaging illustrates the botanicals and nurturing aspect that are essential to the finished product.”
Simply dippy about the taste of fresh herbs
New to the range are three ambient dips. Although made with fresh ingredients the 250g jars do not require refrigeration – making them a perfect on-the-go solution. They can be dipped straight from the jar, making them a must for picnics and work lunchboxes as there’s no mess and no washing up! With a long, 12 month shelf life, they’re a flexible option for retailers as they can be displayed in a variety of aisles. The trio of herb packed flavours are: Fresh Mint, Beetroot & Feta; Fresh Thyme & Butternut Squash; and Fresh Oregano & Aubergine.
Family Favourites for a Quick Meal Time Fix
Following the success of A Little Bit’s Spicy Tomato and Sage pasta sauce, Sophie has developed two additional versatile cooking sauces – Fresh Basil & Tomato and Fresh Oregano, Olive & Tomato. Both new recipes are bursting with fresh herbs and natural ingredients.
Convenience and healthy eating continue to be key food trends and A Little Bit fulfils both. Containing no artificial additives and wheat free, these everyday dining solutions are a store cupboard necessity. They’re not just great with pasta, but also meat, fish and vegetables.
If you dig fresh herbs
Sophie looks forward to returning to the NEC in April: “Farm Shop and Deli is a special place for me as it was A Little Bit’s first ever show. The business has come a long way in twelve months and it will be great to introduce so many new changes and a growing collection of condiments, cooking sauces and dips, to visitors.” You can find A Little Bit on Stand L68.