A Little Bit Food range

A Little Bit goes completely dippy at Farm Shop & Deli

March 31, 2017, 12:02 pm

Visitors to this year’s Farm Shop and Deli will be the first to see the exclusive launch of fresh herb champions, A Little Bit Food Company’s rebranded package. Additionally, the innovative start up will be showcasing an exciting range of ambient dips and two new pasta sauces – all lovingly made in the UK.

Growing a successful brand

A Little Bit’s green fingered founder, Sophie Lane Fox, has always pioneered the use of fresh herbs in her recipe development. Featuring, dynamic flavour combinations and all natural ingredients, A Little Bit captures a freshly picked taste. The new-look packaging emphasises the brand’s horticultural heritage. Sophie explains the new designs; “When I’m not in the kitchen, I’m happiest, trowel in hand, pottering about in my garden. There is something so deliciously rewarding about harvesting your own fresh produce and I wanted to convey this in A Little Bit’s updated brand identity. Our key message is that we only ever use fresh herbs, as it makes a big impact on the final flavour. The new packaging illustrates the botanicals and nurturing aspect that are essential to the finished product.”

Simply dippy about the taste of fresh herbs

A Little Bit range
A Little Bit Food range

New to the range are three ambient dips. Although made with fresh ingredients the 250g jars do not require refrigeration – making them a perfect on-the-go solution. They can be dipped straight from the jar, making them a must for picnics and work lunchboxes as there’s no mess and no washing up! With a long, 12 month shelf life, they’re a flexible option for retailers as they can be displayed in a variety of aisles. The trio of herb packed flavours are: Fresh Mint, Beetroot & Feta; Fresh Thyme & Butternut Squash; and Fresh Oregano & Aubergine.

Family Favourites for a Quick Meal Time Fix

Following the success of A Little Bit’s Spicy Tomato and Sage pasta sauce, Sophie has developed two additional versatile cooking sauces – Fresh Basil & Tomato and Fresh Oregano, Olive & Tomato. Both new recipes are bursting with fresh herbs and natural ingredients.

Convenience and healthy eating continue to be key food trends and A Little Bit fulfils both. Containing no artificial additives and wheat free, these everyday dining solutions are a store cupboard necessity. They’re not just great with pasta, but also meat, fish and vegetables.

If you dig fresh herbs

Sophie looks forward to returning to the NEC in April: “Farm Shop and Deli is a special place for me as it was A Little Bit’s first ever show. The business has come a long way in twelve months and it will be great to introduce so many new changes and a growing collection of condiments, cooking sauces and dips, to visitors.” You can find A Little Bit on Stand L68.



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