Starburst candy

Starburst® gets juicy new berry flavour

February 2, 2017, 10:11 am

Wrigley is adding an exciting new flavour to its STARBURST® candy portfolio[1] this January. Packed with juicy great tasting fruit flavours, STARBURST Very Berry is the latest variant to join the existing £18.5m portfolio.

Starburst candy
Starburst candy

Available in four mouth-watering flavours – Strawberry, Raspberry, Blueberry and Cranberry – STARBURST Very Berry is available in single (45g), hanging bag (150g) and sharing pouch (192g) formats, including price marked pack options.

Berry flavours have a proven track record of driving growth in to the sugar confectionery category[2] so new STARBURST Very Berry will help retailers’ cash in on the fast growing flavour trend.

STARBURST flavour variants have proven to be 89% incremental to the brand[3], and the launch of STARBURST Very Berry is projected to drive nearly £4 million in retail sales as Wrigley looks to drive category growth.

Designed for great stand out on shelf, the distinctive STARBURST yellow remains prominent whilst a splash of dark purple frames the pack to highlight the deliciously juicy berry flavours inside. Also available with a price flash on pack, retailers will be able to offer consumers even more value with a £1 RRP PMP hanging bag and 49p RRP PMP single pack format.

A wide range of engaging POS material is available to retailers looking to support the launch, whilst Wrigley’s dedicated field force will be on hand to share merchandising advice with retailers. Hundreds of cash and carry depots will also be supported with off shelf cardboard activation to encourage product trials in store.

Dan Newell, Wrigley Confections Marketing Manager, commented, “Berry flavours continue to perform well in the UK, and represent a huge sales opportunity for retailers. We have combined some of the most popular berry flavours to create a pack that’s bursting with real berry fruit juice. For those looking to keep up-to-date with the latest flavour trend in the fruit confectionery category, STARBURST Very Berry is a must stock.

“The launch, which also includes price marked packs, builds on our commitment to support retailers with a variety of products that offer customers value for money. By adding the price flash we’re able to give consumers more choice, and help retailers maximise impulse sales.”

[1] Nielsen Scantrack Total Candy – Total Coverage MAT w.e. 05.11.2016

[2] Nielsen Scantrack 2015 vs. 2014

[3] Nielsen Homescan Data up to we 06/12/14 * Universe: Total Sugar Confectionery


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