LighterLife Fast® – the ultra-convenient and healthy nutritional 5:2 food and drink range that monopolised Superdrug’s health and wellbeing section when it came to market in 2013 – has launched a healthy new snacking range that can be eaten by those looking for a virtuous treat or even on a low calorie diet.
The Light Bites range, stocked exclusively in the healthcare section at Superdrug, is suitable for vegetarians and includes gluten-free popped chips and fruit chips, alongside bars enriched with super foods like chia Seeds, goji berries and cacao. The inclusion of 100% freeze dried, nothing added fruit and yoghurt chips in the range makes LighterLife Fast one of the first brands to bring this innovation to the healthy snacking market.
Containing products that are high in protein, a great source of fibre and gluten free – everything in this delicious new snacking range is less than 100 calories. The new Light Bites range taps into the superfoods trend and is marketed towards the health-conscious consumer.
Light Bites are a great snacking option for those looking for a light, appetising and tasty snack. Up to two Light Bites can be consumed by those trying to maintain their weight or following the LighterLife Fast 5:2 plan, without disrupting their diet.
Stacy Cronly-Dillon, Brand Manager at LighterLife Fast says:
‘People are more interested in health and wellbeing, which is why we felt that it was important to provide consumers with a healthy snack solution that could be consumed in moderation as well as when following a low calories diet. The Light Bites range of snacks is the perfect solution to meet consumer demand. It also sits in line with our wider brand refocus on wellbeing and mindful living, with ingredients chosen for their health benefits and popularity.”