Carling lager range

Carling refreshes brand identity across portfolio

February 15, 2017, 2:00 pm
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Carling has unveiled a brand refresh that will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier.

The updated visual brand identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to drive the brand stature as the No.1 UK lager.

Rolling out across on and off trade assets throughout 2017, the new brand identity will start appearing on shelf, and behind the bar, from March.

Britain’s best-loved lager for over three decades, Carling maintains its No.1 position and relevance to consumers by continued investment in the brand and innovation across its portfolio.

Carling lager range
Carling lager range

Jim Shearer, Carling Brand Director, comments: “The new identity is simple yet proud, reinforcing Carling’s values – genuine, dependable and unpretentious, cementing and driving our position as Britain’s original and best loved lager.”

Carling partnered with global brand design agency, BrandOpus on the brand refresh.

Nir Wegrzyn, BrandOpus CEO & Founder, comments: “It was important for us that the new identity be instantly recognisable as Carling, but enough of a visual shift to move the brand perception forward to reinforce their No. 1 status. We organised the brand in a much more consistent way that would appeal to new consumers and loyal drinkers alike.”

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