Belvedere Vodka, the world’s original luxury vodka, hosted ‘Light The Night’ party at BEAT nightclub on Oxford Street to celebrate the launch of the new Midnight Saber, a breakthrough luminous bottle with laser cut precision and soft-touch technology that will light the night across the world’s leading nightclubs.
Belvedere has always been at the forefront of innovation, the first to bring a luminous nightclub bottle to the market in 2012 this new Midnight Saber is no exception.
With exquisite laser etching and delicate black coating, the audacious yet elegant design marks the first of its kind in industry packaging. LED lights line the bottom and when turned on produce an effect of misty trees emerging from the bottle, for the most stunning night experience.
Available in 1.75L bottles only, it will be launched in March 2017 at major nightlife venues.
“The cutting edge design of the Midnight Saber truly expresses our relentless commitment to bold and irreverent innovation,” remarks Charles Gibb, President of Belvedere Vodka. “Not only do we craft an exquisite spirit, but we strive to bring excitement to the clubs and enhance the bottle-service experience with ground-breaking products and rituals.”
Leomie Anderson, Victoria’s Secret model, Connor Maynard and Made In Chelsea star, Ollie Locke were treated to DJ sets from big name artists whilst sipping Belvedere cocktails – Ruby Tonic, Dusk meets Dawn and Belvedere White Americano’s*. At the strike of 11 the club was cut to darkness for seconds before being flooded with fluorescent blue lights as dancers in light suits and wall lasers transformed the space for the reveal of the pioneering new bottle design.
Belvedere’s commitment to innovation in the night continues to lend inspiration to those seeking an unparalleled vodka experience.
*‘Light the night’ cocktail recipes
25ml Pink Grapefruit
Charged with Fever Tree Tonic
Garnished with a pink grapefruit wedge
Dusk meets Dawn
50ml pressed Pineapple juice
Topped with coconut water
Garnished with three edible flowers
Belvedere White Americano
30ml Cocchi Americano
Topped with soda water served in a rocks glass over ice.
Garnished with an orange slice.