Arden Fine Foods in the West Midlands, has announced that they will now be acting as the exclusive partner across all channels in the UK for the German biscuit manufacturer Lambertz.
Arden Fine Foods was founded in 1991 by a desire to bring the best of European biscuits and bakery back to the UK for consumers to enjoy.
The business now sells into the grocery, wholesale and independent channels and has also developed its own brand ranges with Arden’s and Arden & Amici.
After three years of working with Lambertz to build its grocery business this new exclusive arrangement will encompass all trade channels and will sit within the Arden’s sweet biscuit and bakery portfolios.
As the largest biscuit manufacturer in Germany, Lambertz is a €500m business with world wide availability in over 40 countries and is renowned for quality biscuits from traditional gingerbread and continental biscuits to healthier-choice everyday biscuits. Of its 200 skus at home, Lambertz currently has around twenty of its best-selling products available in the UK multiple grocery channel under the Lambertz brand name and in own label.
Helen Young, commercial director of Arden Fine Foods said: “We are delighted to be associated with Lambertz and over 300 years of family history and traditional recipes. It truly adds value to the Arden Fine Foods range as well as the UK consumers’ enjoyment of German speciality biscuits.”
Ralph Homburg, International Sales Director for the Lambertz Group added: “Arden Fine Foods have worked extremely hard over the past three years to establish both Lambertz and private label business throughout the multiple grocery trade so we feel that this is perfect timing for them to extend their expertise and gain deeper distribution for our reputable family brand.”
The Lambertz range in the UK includes indulgent continental biscuits and German speciality products which have been baked to traditional Lambertz recipes for many years. The most popular are Lebkuchen, typical Christmas sweet treats that are similar to gingerbread and baked with a special mix of spices and Stollen, a fruit bread which originates from Dresden and is rich in cultural history.