Fruittella, the confectionery brand trusted by families for generations, is shaking up the sugar-free category with two world-first new sweets. Introducing ground-breaking offerings absolutely bursting with flavour, but completely sugar free, Fruittella Fruit Foams and Fruit Gums are the very first products of their kind.
Responding to research data that shows 92% of consumers are actively trying to reduce the amount of sugar they buy, and pressure mounting within other categories to reduce sugar content, Fruittella is once again demonstrating true innovation with its latest launch. With many customers coming into store actively looking for healthier treat options, Fruittella is providing retailers the perfect solution; a great tasting sweet that’s a little bit better for them.
Matthew Navier, Brand Manager for Fruittella, says: “We’re delighted to be at the forefront of such a ground-breaking step-change in confectionery and excited to be launching a first for the category that truly responds to the demands of today’s consumers. As a brand, we’re committed to providing a portfolio that truly meets every need. From on-the-go singles, sharing bags, kids treats and adult indulgences, Fruittella can deliver them all.
“Taste testing has been extremely positive, with the new product not viewed to be sugar-free on taste. There’s absolutely nothing artificial in the new products as the recipe uses stevia to retain the classic taste of Fruittella. We can’t wait for more shoppers to try them and enjoy a sweet treat with zero sugar.”
Fruittella fans needn’t worry that its trade-mark deliciously fruity taste will have been compromised, as both the foams and gums are packed with natural flavours.
Naturally sweetened with the extract of stevia leaves, a South American plant renowned for its natural zero-calorie sweetness, each foam and gum is full of flavours with absolutely no sugar and no artificial sweeteners.
In its brand new eye-catching packaging, specifically designed for the adult on-the-go snacking market, Fruittella’s new sugar-free range will transform the confectionery category. Fruittella’s usual pink packaging has been replaced with blue, a colour associated with sugar-free products in the FMCG market, and the sugar-free messaging is extremely prominent on-pack.
Both new variants are available now in pouch format across the grocery, convenience and wholesale channels.
Fruittella Fruit Foams 80g
Fruittella Fruit Gums 90g
 Kantar World Panel 2016