The UK’s newest energy drink, Carabao, is adding a fruity boost to its product range this Autumn with the launch of its latest innovation – Carabao Green Apple.
Rolling out across stores now, Carabao Green Apple will be available in a sleek 325ml can, offering a great-tasting and refreshing alternative to other energy drinks on the market.
Carabao Green Apple is the latest addition to a product range that also includes ‘Original’ and ‘Sugar Free’ variants, both of which were launched earlier this year. Priced at £1.19 per can, the product takes inspiration from ‘the Carabao’, the revered Asian water-buffalo admired for its physical strength, extraordinary stamina and unbreakable spirit.
Currently South East Asia’s fastest growing energy drink, Carabao has just launched a multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’ and is activating a number of high-profile partnerships. The brand has already kicked off its heavyweight sponsorship deal with Chelsea FC which sees the brand become a principal commercial sponsor of the club, as well as official training-wear partner, for the next three seasons.
In addition, the energy drink has recently announced a new three-year principal partnership deal with Reading FC and was also the Official Energy Drink Partner at London Fashion Week in September.
Peter Gutierrez, CEO of Intercarabao comments: “The launch of Green Apple is another important moment for Carabao, as we continue to accelerate the brand’s presence across the UK.
Our aim is to offer consumers a variety of flavours within our drinks portfolio that cater to their differing lifestyle choices. Green Apple is the next step in that process. We are convinced that the flavour profile and higher carbonation of the current range, with many more innovations to come, will be real game changers in the category.”