Spar UK is expanding and revamping its evening meals range this October, while aiming to inspire shoppers with the launch of an evening meal advertising campaign.
It is launching three new ready meals reflecting popular flavours from high street restaurants and pubs in a move that brand director Susan Darbyshire said was designed to keep the range modern and relevant.
The additions are: Malaysian Butternut Squash Curry, Piri Piri Chicken & Spicy Rice and Meatball Pasta Bake, all price-marked at “two for £5”.
Spar is also introducing two jacket potato ready meals, one with cheese and beans and one with chilli – both retailing at £2.
The symbol group is also refreshing its Italian range with the launch of two new products: Tomato & Mascarpone Sauce and Garlic & Rosemary Flatbread.
In addition, its pasta, sauces and garlic breads have had a pack redesign to give them a more natural and rustic look, said Darbyshire.
Meanwhile, Spar’s “Seven Deliciously Easy Meals” campaign will use existing Spar-brand products to show shoppers that “they can get everything they need for dinner – every night of the week”.