Nim’s launches UK’s first air-dried vegetable crisps

March 7, 2016, 9:01 am
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Extending its range of fruit crisps, Nim’s Fruit Crisps has announced it is launching the UK’s first air-dried range of vegetable crisps including Tomato & Cucumber, Pepper & Courgette and Beetroot & Parsnip.

Aimed at health conscious consumers, the new range will be made from 100% fresh vegetables, tapping into the demand for healthy lunchbox, on-the-go and after school snacks.

The healthy snack brand is the only UK manufacturer to air-dry crisps – a process which ensures fresh produce maintains as much nutritional content and brightness of colour as possible, as well as a crisp texture that remains once bagged.

In October last year, Nim’s Fruit Crisps relaunched manufacturing at a new Kent-based air-drying factory – the only such production line in the UK.

Nim’s Fruit Crisps founder, Nimisha Raja, said:

“When I launched the brand in 2011, my main objective was to combat unhealthy snacking patterns in adults and children and it’s exciting to now offer a savoury alternative to our sweet and tangy fruit crisps.

“Our new facility has allowed for rapid NPD as well as continuing to offer the ability to seal in the authentic taste of the vegetables and retain as much nutritional content as possible – a proposition that various major and speciality retailers are excited by.”

Retailing at £1.15 a pack, the vegetable crisp range is suitable for gluten free diets, coeliacs and vegans.

To find out more visit the website at www.nimsfruitcrisps.com

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