Ben & Jerry’s, the UK’s luxury ice cream brand, is reintroducing its Minter Wonderland festive flavour and launching a new addition to its seasonal line-up – Cinnamon Buns, both available to retailers now.
With tongue-in-cheek product names, Cinnamon Buns is a caramel ice cream with a cinnamon swirl and chunks of cinnamon bun dough, while Minter Wonderland brings the flavour of mint chocolate chip to fans.
Last year’s launch of Minter Wonderland and Joy to the Swirled brought 121,000 new shoppers to the Ice Cream category, with Minter Wonderland also the number one NPD in the ice cream aisle between October 2014 and February 2015.
Alessandra Salvo, brand manager for Ben & Jerry’s Ice Cream, said:
“We’re excited to be bringing these new flavours to our fans.
“Cinnamon is an extremely popular flavour during winter months and Minter Wonderland was such a huge hit last year, so what better gift this festive season, than to reintroduce it to our loyal fans.”
The tubs for both new Ben & Jerry’s flavours have been given a wintery makeover, complete with snowflakes and a bobble hat for Woody the cow.
Ben & Jerry’s Minter Wonderland have an RRP of £4.99 and each case contains eight 500ml tubs.