Ben & Jerry’s is introducing a new limited edition flavour for Halloween; Pumpkin Cheesecake, available to retailers throughout October.
Last year 37% of U.S. consumers purchased a pumpkin-flavoured product.
Given its popularity across the pond, Ben & Jerry’s is bringing the flavour to its UK fan base in an ice cream format.
The new limited edition Fairtrade flavour is a taste of sweet cinnamon spiced pumpkin cheesecake ice cream with a cookie swirl.
Alessandra Salvo, brand manager for Ben & Jerry’s Ice Cream, said:
“We’re thrilled to be bringing Pumpkin Cheesecake to our fans.
“Pumpkin based products are flying off the shelves in the U.S. and given the time of year, we thought this would be a great opportunity to introduce the UK to the popular pumpkin flavour.”
The tub for new Ben & Jerry’s Pumpkin Cheesecake has been given a wintery Halloween makeover, complete with snowflakes and a bobble hat and pumpkin for Woody the cow.
Ben & Jerry’s Pumpkin Cheesecake has an RRP of £4.99 and each case contains eight 500ml tubs.