Magnum launches new ‘Premium Chocolate’ collection

August 3, 2015, 3:29 pm
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Unilever UK has once again teamed up with Kinnerton – Britain’s largest independent manufacturer of chocolate and novelty confectionery – to introduce a new and range of Magnum Chocolate, available to retailers from September 2015.

Each new product is made from quality ingredients including Rain Forest Alliance (RFA) certified cocoa and features the taste of Magnum chocolate.

The new collection of chocolates offers decadent treats as well as packaged gifts with four new product lines.
Magnum Signature Block Chocolate Bars come in a 90g sharing format and are available in three flavours; white chocolate with Madagascan vanilla pods, single origin dark Magnum chocolate with cocoa nibs, and classic Magnum milk chocolate.

Magnum Almond Truffle
Magnum Almond Truffle Chocolate

Tapping into the growth of the boxed chocolate sector, worth £470m and growing 2.3% YOY, The Magnum Chocolate Collection lineup includes a 180g token and 280g large gift offering.

The luxury collection is made up of milk, dark and white chocolates, combined with premium ingredients and flavours including salted caramel, raspberry, double chocolate, almond, and praline.

Magnum Chocolate Thins deliver the Magnum crack as well as the signature ‘M’ stamp and are available in three flavours – Classic, Expresso and Mint.

And finally, the 31g Magnum Chocolate Almond Bar is designed to appeal to the impulse consumer seeking an everyday, indulgent treat with a bar made of almond truffle, roasted almond pieces and a double layer of thick Mangum white chocolate and classic milk chocolate.

The full range will be available in premium packaging to reflect the superior quality of each product.

Chloe Irwin, Senior Licensing Manager at Unilever UK, said:

“This is one of 2015’s most exciting innovations in confectionery.

“Delicious tasting chocolate has always been at the very heart of Magnum, so the launch of a new range of contemporary premium chocolate is a natural extension for us, giving ice cream fans lots more reasons and occasions to enjoy Magnum.”

Kate Waine, Marketing Director at Kinnerton Confectionery, said:

“Magnum Chocolate offers consumers exceptional chocolate, ethically sourced from Rain Forest Alliance Certified Farms.

“Product trials have been hugely positive with feedback complementing the quality of the chocolate and the mixture of flavours.

“Magnum is an iconic, global brand worth £2 billion and the new range of premium chocolate will build on the strength of the Magnum identity and benefit from the significant ATL support it enjoys.”

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