Dairy Crest has extended its Cathedral City block cheddar range to include three new flavoured cheddar varieties.
The new range of 180g blocks includes Cathedral City Smoked, Cathedral City Caramelised Onion and Cathedral City Sweet Chilli.
The range has been developed in response to consumer interest in new flavoured cheeses, with 41% of cheese users in a recent Mintel survey saying they would be interested in trying cheese with unusual flavours.
Elaine McCague, Cathedral City marketing manager said:
“Consumers today are looking for meal inspiration and excitement to add interest and variety to everyday eating occasions.
“While the market for flavoured cheese remains relatively small, it is seeing growth ahead of the market as more people become open to experimenting.
“We believe that our Cathedral City brand has the credibility to entice new users to try flavoured cheeses, and the ability to take flavoured cheddar beyond the cheeseboard and into everyday meal occasions- bringing variety to sandwiches, light meals and cooking.
“This presents a very real growth opportunity both for the category and for Cathedral City.”
The Cathedral City flavoured block range launched into Asda in 2014 and will be rolling out to Sainsburys and Morrisons from May 2015 and to Tesco from June 2015.