Brand new Perfect World from the Perfect World Ice Cream Company is a new ice cream to hit the market.
The UK’s very first non-dairy and no added sugar ice cream alternative uses a blend of nuts instead of dairy, providing all the creaminess of ice-cream yet from unsaturated fats.
It’s designed to taste as good as real dairy ice cream but with fewer calories and none of the downsides often associated with dairy and added sugar.
Each pot provides a dairy and wheat free treat that is a natural source of vitamins and minerals.
Perfect World also avoids adding sugar entirely, using a special blend of sweeteners from natural origins, including Stevia.
The range includes four different flavours; launching with Belgian Chocolate Brownie and Loads of Strawberry, followed by Banana Walnut Chip and Taste of Carrot Cake.
These will contain real chunks of gluten and sugar free chocolate brownie, walnuts, sultanas and strawberry as well as real fruit juices and purees.
Perfect World Ice Cream is available from May in 120ml (£1.99) and 500ml (£5.49) sizes at Holland & Barrett stores across the UK.
Perfect World Ice Cream director, Chris Conklin, spent five years developing the product, starting on his kitchen table, he said:
“We have developed our non-sugared, nut based desserts to deliver real ice cream indulgence without the sugar and calories.
“We also carry a significant number of legal EU health claims on pack to demonstrate how good the product is for you.
Fellow director Keith Davidson said:
“The most important thing for us was being able to provide a healthy dessert option for families.
“Kids always want something sweet after dinner so we wanted to come up with a product that would satisfy their sweet tooth but provide actual health benefits at the same time.
“And adults who restrict their ice cream intake for health reasons no longer need to.”