Echo Falls, the UK’s third largest wine brand, has signed British fashion designer Holly Fulton to develop a limited edition wine range launching in July 2014.
The range comprises three girly label designs for white, red and rosé wine, with each design drawing inspiration from Fulton’s signature prints.
This is designed to fit in well for the colourful brand that Echo Falls is known for.
The wines are from Echo Falls’ classic range, sold on the following varietals – Chardonnay, Pinot Grigio, White zinfandel, White Grenache and Merlot.
The wines will be in store for a limited time from July 2014, while stocks last.
Each bottle costs a headline price of £6.99, making it an opportunity for fans to get their hands on a designer piece for less.
Speaking about the partnership, Holly said:
“I am delighted to be collaborating with a fun, young brand Echo Falls.
“For me, there are many parallels between wine and fashion; both have a fun, feel-good factor, and a focus on craftsmanship.
“The designs that I have created for the Echo Falls range take their inspiration from my 2014 Spring/Summer prints, so they should feel fresh, contemporary and on-trend.
“A perfect accompaniment to a styling session with the girls at home before a great night out!”
Lucy Shannon, Marketing Manager Echo Falls said:
“We are so excited to launch the limited edition range in collaboration with Holly Fulton.
“We know that our consumers are passionate about fashion, and partnering with such a fun and aspirational British fashion label is certain to delight and excite them.”
Stockist details: Available in Tesco outlets – £6.99. On shelf July– November 2014.