Heinz has partnered with national children’s charity Starlight Children’s Foundation for the second year running to launch its latest ‘Get Well’ Soup campaign, aiming to raise money to provide entertainment for poorly children in hospitals and hospices across the UK.
Building on the success of last year, consumers are once again invited to comfort a loved one under the weather with a personalised can of Heinz ‘Get Well’ Soup via the UK Heinz Soup Facebook page www.facebook.com/HeinzSoupUK.
Available from 6th January for £3.99 each, consumers can send friends and family members a personalised can of soup in the choice of two flavours: Heinz Cream of Tomato Soup or Heinz Chicken Soup, for a limited time only.
This year’s partnership between Heinz and Starlight also sees the launch of an exciting limited edition can design for Heinz Cream of Tomato Soup.
The new can design replaces the classic image of a steaming bowl of soup with Starlight’s iconic logo.
The labels also include more information on this year’s partnership, directing shoppers to the Heinz Soup Facebook page, where they can get involved by purchasing a personalised can of Heinz soup.
A portion of the sales from every can sold will go towards the Starlight Storytellers initiative, where some of the best-loved children’s stories will be brought to life by actors for children in hospitals and hospices in the UK.
The Starlight Storytellers tour will run for a month in March 2014; visiting poorly young patients in two hospitals/hospices each day, six days a week.
Bobbie Staden from Heinz said: “We’re thrilled to be working with Starlight again to bring smiles to the faces of children across the UK.
“Due to the success of our previous ‘Get Well’ Soup campaigns, we wanted to bring it back but also add something extra to the Starlight Children’s Foundation partnership.
“Heinz consumers can help those who really deserve to have their spirits lifted and we’re certain that Starlight storytellers will provide them with lots of laughter.”
The Heinz ‘Get Well’ Soup campaign will be supported by PR, social media activity and TV advertising with a seven second tag on the Heinz Soup ‘I Love Winter’ advert for two weeks from January 6th.
Heinz has a 37.4% share of the total UK soup market, which is worth £621m.
Heinz continues to lead the wet ambient sector of the soup category – worth £344m – with a value share of 66%.