Mars Chocolate’s new and reinvigorated Christmas offering, including brand new products such as the MERRYTEASER, a reindeer shaped self-eat with a crunchy and MALTESER centre, is expected to boost seasonal purchases and bring innovation to the self-treat and gifting category.
This year, as well as launching some new additions to its line, Mars Chocolate is aiming to inject fresh life into the traditional market by reformatting a number of bestselling classics, from tubes and selection boxes to advent calendars.
Nicola Lacey, Central Sales Director, Mars Chocolate UK, said: “Christmas is one of the most important times of year for the confectionery market.
“At Mars Chocolate, we work hard to help customers optimise sales during the festive period, tailoring our offering to meet new consumer trends and demand.
“This year we are delighted to re-launch a range of Mars Chocolate seasonal bestsellers that continue to perform well year-on-year, as well as unveiling some exciting new products which we’re confident will become seasonal favourites.
“In particular, the self-treat category will be crucial to 2013 Christmas.
“This category thrives throughout other seasons, such as Easter, and we believe that there is an opportunity for retailers to build on this at Christmas too with our new fun and innovative range additions.”
New for Christmas 2013 is the MERRYTEASER.
The UK’s 3rd largest chocolate brand has had a big year this 2013 as it launched its first ever block bar, MALTESERS TEASERS.
Building on the success of the MALTESERS brand, and in particular the MALTEASTER BUNNY, Mars Chocolate is introducing the MERRYTEASER.
Combining a festive theme with the MALTESERS brand, the MERRYTEASER is hoping to be a Christmas favourite.
Expected to mimic the success of the MALTEASTER BUNNY, the Reindeer-shaped MERRYTEASER is designed for consumers looking for a treat in the run up to Christmas.
Following a successful first year for GALAXY GIFT FOR YOU Truffle, the self-eat will be available in a white chocolate variant for 2013.
GALAXY GIFT FOR YOU White will be available exclusively over the festive period.
Mars has introduced two new tubes to its range.
M&M’s and MARS twist wrap have been added to the classic range and in addition to this, MILKY WAY tubes have also been updated, now containing individual twist-wrapped treats that can be shared amongst family and friends.