Walkers has developed a new snack, TigerNuts.
The innovation is hoping to unlock a key sales opportunity for independent retailers, as flavoured nuts are driving exceptional category growth.
Launching in April, TigerNuts is aiming to be the biggest ever nut launch from Walkers.
TigerNuts are available in two flavours, Sweet Chilli and Smoky Bacon; double coated for a crispy texture, the peanuts have a tiger patterned shell.
Available in an on-the-go format (40g), TigerNuts are the designed to appeal as an anytime snack.
The launch will be supported by national press, digital, radio and in-store activation that is set to drive mass awareness and engagement.
Rosie Bennett-Rees, business development manager for Snacks, said:
“We are set to open up incremental sales opportunities through the launch of TigerNuts due to its mass market appeal and unique crispy texture.
“Consumers are looking for something different and as a well-loved brand, Walkers is perfectly positioned to bring more adventure to the nut category.
“TigerNuts have been created using Walkers’ famous flavour expertise and come in two great varieties that have been specially created to complement the natural taste of the peanuts.
“Crisp fans will be intrigued to try the TigerNuts’ twist on the classic Smoky Bacon flavour, as well as the exotic Sweet Chilli option.
“We are encouraging independent retailers to make the most of this opportunity and stock up on these on-the-go formats (40g).”