WRIGLEY LAUNCHES SKITTLES AND STARBURST MIX BAGS
For the first time ever, Wrigley is launching a new Skittles and Starburst mixed bag this month, which is available across all channels.
Providing an opportunity for retailers to generate sales and profits, the new pack aims to capitalise on consumer demand for variety, by giving shoppers two sweets in just one bag.
Both Skittles and Starburst are performing well, with Skittles the fastest growing fruit Confectionery brand in the UK.
The launch also taps into the potential of the fruit fun-sized bag sector, which is growing at +8.7% year on year.
Matthew Austin, Wrigley Confections Business Unit Director said:
“With Skittles and Starburst driving sales of the fruit confectionery market, this is the perfect time to launch a fun-sized mixed bag.
“Not only are they perfect for individual usage, but also for Halloween and other sharing occasions too.
“Fun size treats are a great profit opportunity for retailers as shoppers look to beat the recession by giving themselves small everyday treats.”
For more information about the new range click here to visit the website.
