Whyte & Mackay will be running a series of advertisements in The Sun newspaper over the winter months, to increase awareness of their portfolio and drive consumers into store.
The ads – which will be online and in-paper – will include the flagship blend Whyte & Mackay, Jura single malt, Glayva and Vladivar vodka and are expected to be seen by over 12 million people.
Glayva and Jura will both have a voucher promotion running in October, with the latter also running an online consumer campaign via www.jurawhisky.com to encourage people to find hidden winter superstitions.
After the successful launch of its flavoured spirits and its meet Chesney Hawkes competition, Vladivar Flavours aims to continue to build momentum with a series of online ads running across the popular Bizarre and TV Biz channels.
These ads will provide call to action for consumers either via the chance to win Christmas Party Kits or to demonstrate cocktail serve options for the brand.
Over December, Whyte & Mackay will be encouraging consumers to find the ‘Real Spirit’ of Christmas through a take about the realities and quirks of Christmas.
And it’s not only advertising in The Sun, as Russian Standard Vodka will once again take to TV and cinema with its ‘Vodka as it should be’ campaign.