Wham, the original chew bar from the 1980s, which was brought back earlier this year, is set to launch as a new Wham Rocket this month.
The iconic elements of Wham bar, such as the original raspberry flavour and colourful sugar crystals, have been combined in sour sherbet, all eaten with a raspberry flavour foam dipping stick.
Wham Rocket aims to give consumers a new way to enjoy the flavours, bringing elements of the 80’s Wham bar to life in a 21st century sherbet product.
The Rocket comes at a time when the sours market is showing great growth at t 15 per cent year on year (YOY).
Popularity of sherbet formats is also evident with products such as Barratt Sherbet Dip Dab and Sherbet Fountain in growth 10% year on year (YOY).
Helen Hartley, Group Marketing Manager at Tangerine Confectionery, said:
“Wham Rocket in a unique product offering, combining sour flavours with foam and sherbet.
“The new product innovation and extension to the Wham brand will provide the perfect solution for retailers looking to tap into the significant growth in these formats.
“By taking the original tongue tingling chew bar flavour and infusing it into sherbet, we have given Wham a great new twist.
“The launch of the Rocket will capitalise on the notable consumer love for the Wham brand, whilst also drawing upon the popular ‘dipping’ format of other sherbet based products, but with a modern flavour delivery and true kid appeal.”
The launch will be supported by a marketing campaign, including PR and social media activity.
Wham Rocket will be available to retailers from this month with an RRP of 45 pence.