RACHELS RELAUNCHES MY FIRST YOGURTS WITH NEW FLAVOURS
Rachel’s is relaunching its My First Yogurts, recreated with a new and improved recipe.
Transforming its original flavours into four fruit favourites; strawberry, banana, raspberry and new peach flavour, it will launch in supermarkets nationwide this month.
Suitable for children aged from 6 months, My First Yogurts multipack is made with real fruit purée and no colourings, artificial flavourings, preservatives or added refined sugars or sweeteners.
Rachel’s My First Yogurts’ spoonable and smooth whole milk yogurt is designed with a texture for little mouths to enjoy as well as a natural source of calcium.
The yogurts are also naturally sweetened with fruit juice from concentrate, making My First Yogurts appeal for weaning infants as they grow.
Andrew Curzon, marketing manager for Rachel’s said of the relaunch said:
“As a father I know how important it is to feed your kids quality food, especially from an early age which isn’t always easy with fussy appetites.
“We’re confident that the new recipes for Rachel’s My First Yogurts multipack will ensure that infants love Rachel’s as much as their mums and dads do.”
Rachel’s new look My First Yogurts multipack is available at all major supermarkets from October 2012 at a RRP of £1.89.
