What On Earth is re-launching its range of chilled organic pizzas in response to consumer and customer demand.
Due to a lack of competition in the market, retailers have requested that What On Earth bring back its pizzas, which the company discontinued around 18 months ago in order to spend more time focusing on the production of its frozen organic pizza range.
By re-introducing the chilled pizzas, the product that launched the company 14 years ago, What On Earth aims to become a leader in the organic pizza market and hopes to be recognised as one of London’s top local, organic producers.
The company has recently built and opened a brand new kitchen on its Battersea based premises, which has allowed for more production space, increased efficiency and higher productivity.
The company is therefore now well equipped to deal with the rising demand and will be able to focus more time producing both the chilled and frozen pizza ranges.
What On Earth’s chilled organic pizzas will be 11 inches in size and will be available with the same six topping choices as those in the company’s existing frozen organic pizza range:
- Pizza Basilico, Mozzarella, fresh tomato and fresh basil
- Pizza Cipolla, Mature cheddar, Double Gloucester, fresh leek, parsley
- Pizza di Pepe, Pepperoni, mozzarella and black pepper
- Pizza Florentine, Leaf spinach, blue cheese, toasted pine nuts
- Pizza Mia, Mozzarella, roasted courgette and goat’s cheese
- Pizza Sienna, Ham, mozzarella and cheddar
The chilled pizzas will also be the same price as the frozen ones.
What On Earth already sells chilled organic pizzas through online organic store, Abel & Cole, but after the re-launch the range will be available on a larger scale.
The company’s frozen organic pizzas are sold in a number of outlets across London and the surrounding counties, including stores such as Whole Foods Market.